Bannon, Carlson and... Liz Truss? Inside the One-Time PM's Audition for Make America Great Again

The former UK leader, launched the first edition of her YouTube show with a vow to unmask "the evil-doers" striving to bring down the UK, United States and European nations. She stated she would lay bare how an "global web of leftists function to weaken the democratic process and the will of the people."

"Our focus will be on the Maga phenomenon and understand how it can be accomplished in Britain," Truss declared. "We'll be talking to the leading lights of the Maga movement."

Before the show's launch, there was a notably ardent backer. "This is the beginning of a sort of transformation," said the controversial US journalist. His Just the News will publish the former prime minister's new podcasts.

Building Connections in the Conservative Media Landscape

Compatriot supporters, including a counselor supportive of Reform, assisted in her set up the Truss's program. Its staging is competent, if basic. She has gathered a subscriber base of 10k in her debut week and her first episode had tens of thousands of views in that timeframe.

It is a modest start, but in aligning with John Solomon, Truss is being entering a well-developed right-wing media network generating and disseminating pro-Trump narratives. Central preoccupations include alleged censorship by the traditional news outlets and a aim to eradicate a so-called administrative state – which Truss blames for the abrupt termination of her short and troubled leadership.

"Just the News is not well-known outside of the Maga world, but it does have gravitas there, mostly due to Solomon, who provides analysis on Maga platforms like the program hosted by Steve Bannon and has even spoken with Trump," said Professor Alex Hinton, who has closely studied the Make America Great Again phenomenon.

A Controversial Partner

The former PM's foray to transplant the pro-Trump media model to the United Kingdom has drawn her nearer to controversial figures such as the journalist.

He set up Just the News after scrutiny following accusations of promoting misleading narratives about Joe Biden's anticorruption effort in Ukraine, as well as controversial stories about the former US ambassador to Ukraine.

His claims were repeated across the pro-Trump outlets, with Solomon appearing as a frequent visitor on the widely-watched Fox News show. Trump himself promoted his stories.

He wrote the allegations regarding Ukraine in a series of columns for the publication the Hill, after having been moved to a columnist role when staffers raised concerns about his work. His claims were key in Trump's pressure for the Ukrainians to investigate Hunter Biden and his father in 2019. This pressure resulted in impeachment proceedings against the president. Senators later found not guilty the president.

Shortly after he exited the publication in October 2019, the publication stated it was performing a review of his reporting about the Ukraine issue. It concluded Solomon had cited questionable informants and said he "did not disclose important details about key Ukrainian sources, specifically the fact that they had been charged or were the subject of inquiries."

Joining the Network

The journalist's personal TV and radio guest spots are a sign of the political media environment Liz Truss is becoming part of. He talked about his endorsement of Truss's project on a program he presents on the conservative cable network, a political media platform that is the base for the Maga influencer ex-Trump strategist Bannon and on which Tucker Carlson also is seen. The ex-PM has already spoken with the political operative on one of her first podcasts.

In linking up with this media figure, she has become a small part in a broader ecosystem of pro-Trump platforms that routinely amplify each other's content.

His personal broadcasts have repeatedly hosted individuals such as commentator Mike Benz, a rightwing influencer whose disparagement of the US Agency for International Development was referenced by the tech billionaire as reasoning behind closing the government body.

An International Strategy

Even though Truss's stilted style and political travails have invited ridicule at home, certain American analysts are not discounting her attempts to revamp her image as a local version of the Maga media.

"One must regard folks like that with seriousness, even if you may not want to accept their words at face value," commented a Democratic strategist, who served in the Obama White House.

"Observers witnessed how in 2024 Donald Trump utilized that media network to spread his narrative. Without a doubt that ecosystem exports and influences conversation abroad. It seems relatively clear to me that the conditions in the UK are comparable to what allowed this parallel press sphere to prosper in America."

Professor Alan Finlayson, said the online conservative ecosystem was already having an impact in the United Kingdom.

"The internet is borderless," Finlayson remarked. "There's a kind milieu within which ideas travel – on occasion manifesting in radical ways and occasionally in softer tones – but which is interlinked."

Hinton said the growth of the digital conservative movement in the UK in recent times meant the "possibility to have a increasing influence is considerable."

A Transatlantic Ambition

"Liz Truss along with political figure Nigel Farage recently appeared at the Conservative Political Action Conference, where I saw they echoed pro-Trump themes ahead of the {king of Maga|

Joshua Nguyen
Joshua Nguyen

Elena is a tech enthusiast and UX designer with over a decade of experience in creating user-centered digital solutions.